Process & Investment

You've built the technology. You've validated the market. You've raised the capital.

But when enterprise clients, investors, or top-tier hires land on your site – does your brand reflect where you're going, or where you started?

Funded startups often look like funded startups. Scrappy, improvised, built for speed — not for the table they’re now trying to sit at.

I build the brand your startup needs to look like the company it’s becoming.

I build the minimum viable brand your startup needs to look like the company it's becoming. For AI & tech startups ready for their next stage

For AI, software, and technical startups.

I build the minimum viable brand your startup needs to look like the company it's becoming. For AI & tech startups ready for their next stage

Track Record

Founders have trusted me to build and evolve their brands at different stages of growth.

— Jasper AI — refreshed brand helped support unicorn status and recognition as the fastest-growing product in 2023 by G2.com

— Thoughtful AI — updated identity contributed to raising $20M in funding

— Lumian — designed the visual identity at launch; company raised $3M from Flybridge, Bowery Capital, and Fika Ventures

PRICING — 3 WAYS TO WORK TOGETHER

Minimum Viable Branding (MVB) — $6,000

For startups that need a strong core identity.

For startups that need a strong, focused identity system to move forward.

— kickoff & creative alignment

— questionnaire + async or live review

— moodboard & creative direction

— logo design — 2–3 concepts, 1 refined final

— complete logo lockups & formats

— color & typography system

— usage mockups

— launch assets

— brand guidelines in Figma

— editable Figma brand toolkit

Timeline: 2–4 weeks

For startups that need a strong, focused identity system to move forward.

Full Identity — $10,000

For startups that have outgrown their first identity.

For startups that need a deeper visual system across their brand, website, and launch.

Everything in MVB +

— graphic language & patterns

— comprehensive system

— website art direction

— extended launch kit

At the end of the project, you won't just have a logo — you'll have a complete, production-ready brand toolkit, delivered in organized folders and formats your team, developers, and external partners can use from day one, without a single question.

Timeline: 4–6 weeks

For startups that need a strong, focused identity system to move forward.

Ongoing Design Partner — $3,000/month

For teams that need a trusted creative partner after the brand is built.

For startups that need a deeper visual system across their brand, website, and launch.

Continued design, strategy, and creative direction across:

— brand & creative direction

— marketing campaigns & launch assets

— social & digital design

— website & landing page design

— pitch decks & presentations

— brand extensions & adaptations

— creative consulting

— other design needs as they come up

Flexible, async-friendly, and built around your team’s priorities.

For startups that need a deeper visual system across their brand, website, and launch.

WHAT’S NEXT?

A brand rarely stops at the brand identity.

Once the core identity is ready, I can help extend it into the places where your company actually needs it — from websites and landing pages to campaigns, presentations and motion.

If your project needs expertise beyond my core work, I can bring in trusted specialists from my network and manage the creative direction throughout.

One creative direction. One point of contact. The right people for each part of the project.

framework

— 50% upfront, 50% on delivery

— async-first

— clear scope & timelines

— minimal meetings

— no unnecessary process

— no scope creep

Who this is for

— founders or teams with a clear product, audience, and business direction

— founders or teams with a validated product and a clear direction

— companies ready to invest in a serious visual foundation

— companies entering a visible new stage: launch, funding, growth, or repositioning

— teams who value quality, speed, and direct collaboration

Need something different? Some projects require a custom scope — reach out and we'll figure out what makes sense.

start the project